Saturday, December 22, 2018

The Future of the Sounding Board


So we’re thinking about how we might do certain things better, smarter in 2019.  One of the things we’re thinking of doing is delaying how we post the Sounding Board items.  The way we do this currently is as we’re finishing off the Small Bites edition, we post these to the blog.  So the Small Bites edition that comes out (theoretically) the last day of the month will have been preceded by these blog posts.  But what that means is that if a blog post caught your attention and you are a patron, you still need to wait one to four weeks for the edition to come out.  If you’re not a patron, it’s more like three to six weeks.

Attention spans being what they are in the modern day, that isn’t working for us.  In fact, the blog as a whole hasn’t been functioning all that well.  A couple years ago, we were in with a couple of blog advertising sites and they helped to direct a lot of traffic our way.  But they have both closed up, and traffic is now at a slow trickle.

We are not planning to close the blog down, mainly due to tradition.  It helped direct a lot of traffic to us and to our products for many years and simply ending it feels unfair.  But it is not serving as a great means to direct traffic to us today.  We believe that this change in timing - moving the edition’s blog posts from weeks before the World Walker edition is available to just after it has become available, might serve to direct some additional traffic to the edition.  It’s a “Did you like this?  Well there’s more at ...”

But if you’re reading this post, then you’re probably a frequent reader of the blog, and we wanted to at least explain our intentions to you.  As always, we are open to comments.  Does this change affect you?  Do you know any FRPG blog advertising sites that might help increase our exposure?  Is there a FRPG theme you’ve been dying to ask us for, but haven’t gotten around to asking just yet?  We’re here!  We listen!  Though admittedly, if you comment on a blog post from years ago, we don’t always see those, so you might want to email us at info@boardenterprises.com and let us know that you commented.

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