Calendars

It’s that time of year where we start thinking about calendars. For my campaigns, there are two types of calendars: the time line that tells you how many days are between adventures and the weekly one that tells you what is going on around town. I think you guys understand the point of the time line, so let’s look at the weekly calendar.
Spoiler Alert - If you are a gold farmer who neither knows nor cares what happens outside of combat, please do not waste your time in reading this. This is a posting for people who play role-playing games. OK - Back to the post.
Rather than explain it, I’d prefer to just give two examples - examples actively in use in my campaigns. Weeks on Fletnern are 10 days long, and each day is named for a major god. Braday, Skiday, Marday, Manday, Flinday, Shaday, Caday, Treday, Enday, Laeday.

Scaret: This campaign revolves around the activities the party is doing on behalf of the priests of Marina, goddess of the seas. They are living in a very working class neighborhood - lots of fishermen and boatwrights.
Braday: Considered a day for family and sometimes religious services
Marday: Party expected to participate in religious services
Caday: Murryll’s bar holds team dart competitions
Laeday: Lanny’s tavern always has music

Forsbury: This is a far more established campaign where the remaining player characters are firmly entrenched in the politics and economics of the city. Therefore they get out a lot more.
Braday: Highest religious day - most businesses are closed and most of the people go to church services.
Skiday: Story Tellers at Quint’s Night Club (bardic competition)
Marday: Burlesque Night at Quint’s Night Club
Manday: Amateur night at the coliseum.
Treday: Illusions at Quint’s (entertaining illusions cast by expert mages).
Enday: Circus at the coliseum (family oriented)
Laeday: Market Day - The farmers and other ag based folks come into the city to sell their wares. Many employees only work a half day and then head over to the markets, because today is also pay day for the week. Live bands at Quint’s. Professional Gladiators at the coliseum (Fight Night).

So you can see, the idea is not to schedule out everything that happens every single day, but instead to have things ready. Oh, it’s Caday, they’re having the darts at Murryll’s tonight. or Wait, you can’t go drinking tonight - It’s Braday and only the cheesiest bars are open. These are the things that help to make a world seem real to the characters (and their players obviously).
It does affect the gold farmers too, even though they will likely refuse to believe it. Pick pockets need to know when pay day is. Politicians need to know when the people will be gathered in their temples in large groups. Traveling minstrels need to know which places are looking for entertainment on which nights. There is money to be made knowing what night of the week it is.